About us
Everything you need,
freshly sourced
Track your nutrition, discover new recipes, choose the right ingredients.
All those tips and much more are included and totally free of charge.
Discover New Flavors
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Start with the customer – find out what they want and give it to them.
We create the perfect
culinary experience for you
Meet our team
Dedicated farmers and artisans driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our food products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Our team loves taking on challenges. With our multi-year experience in the software industry, we have helped companies to get where they are today. We are among the best minds in the food industry.
Aline Turner
Chief Technical Officer
Our CTO, Aline Turner, is one of the iconic people in life who can say they love what they do. She mentors our in-house food developers and looks after the community of thousands of food enthusiasts.
Iris Joe
Chief Culinary Officer
Our CFO, Iris Joe, with her international experience, helps us easily understand the financial numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.